Connect. Inspire. Succeed.
The MIT Enterprise Forum of Phoenix is a chapter within MIT Enterprise Forum, the global voice of entrepreneurship. For more than thirty years, Enterprise Forum has been a platform for entrepreneurial networking, inspiration and education. We are a community of volunteers
sharing resources, knowledge and a passion for entrepreneurship and wealth creation.
The MIT Enterprise Forum collaborates with over 200 corporate and education organizations that connect technology entrepreneurs with resources which makes the commercialization of technology faster and easier. We are dedicated to helping technology entrepreneurs with direct access to experienced and successful CEOs through a series of coaching panel events of local business experts.
MIT Enterprise Forum of Phoenix brings together local, national and even global leaders and entrepreneurs from real companies discussing real issues, providing everyone a front row seat to behind-the-scenes success. The organization has the mission to enhance the value of the MIT degree, build community, and celebrate shared experiences.
The MIT Enterprise Forum Global Mission: To become the most influential global entrepreneurial network through building a platform for networking, knowledge sharing, and wealth creation for entrepreneurs world wide.
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NEXT EVENT
Mobile Apps:
Billions in Portable Possibilities
February 25, 2010
5:30PM Networking
6:30PM Discussion and Insights
Scottsdale Hilton Resort, 6333 N Scottsdale Rd, Scottsdale, AZ
$45 for non-members, $40 for members
MIT Enterprise Forum Phoenix is continuing the series of “Industry Briefings” with a focus on Mobile Applications.
We are pleased to announce our featured guest is Norman S. Guadagno, principal at Methodologie, a Seattle-based communications strategy firm that helps corporate leaders connect with their most important audiences. Norman has worked at the intersection of marketing and technology for over 20 years. He’s held senior positions at successful start-ups and industry leaders alike, including tech heavyweights Microsoft and Oracle. As a former chief marketing officer at Zaaz, Norman is also familiar with both sides of the client-vendor equation. In addition to his on-the-job experience, Norman holds a master’s in psychology with a focus in human-computer interaction from Rice University.
Join us to gain insights about entrepreneurs and innovators who are seizing market opportunities developing mobile apps for existing products and new applications. Gartner predicts that in 2010 there will be 4.5 billion apps sold, for a total of $6.8 billion in revenue. Apple is leading the pack with 67% of apps sold. Developers stand to make billions. Who in Arizona is participating in the Mobile Apps explosive marketplace? How do traditional businesses embrace the growing demand of consumers and employees to use their mobile devices to conduct every day business?
Topics for discussion include:
- Creating loyalty for an application and how to learn from the category leader: News
- Emerging mobile app trends and how prosumers are controlling development
- Apple vs. Google vs. ?
- Making money with "free" - 25% of revenues in mobile apps will be made from free downloads
- Existing businesses creating mobile apps to hold on to existing customers
- Top mobile applications for consumers and businesses
- Mobile platforms favored and often ignored
- Who is the M-Consumer?
- How does the iPad change mobile application development?
Mobile apps impact every business and entrepreneur. As growth in smartphone sales increases, the addressable market continues to expand. According to IDC, vendors shipped 54.5 million smartphone devices in the fourth quarter of 2009, an increase of 39% compared to the same period in 2008. A lot of this growth can be attributed to Apple and its iPhone, which has grown from 9.1% market share in 2008 to 14.4% in 2009, shipping 8.7 million units in the fourth quarter of 2009.
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